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Lauren Sexton
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I worked with Topa Topa Brewing Co. to establish the branding and design of their core beer products. The goal was to develop a system, using limited colors and a cohesive graphic style, that gave consistency and recognizability to the cans, while still allowing each beer style to tell it’s own story. 

The scope included color treatments, iconography, package design (cans, cartons, tap handles, case trays) digital and print marketing assets, as well as overseeing a team of copywriters, photographers, and stylists to bring each beer’s unique flavor profile to life.

 

Tap handle design shows iconography and colorways.

Top of 6-pack carton.

Bottom of cartons feature a map of the taproom locations.

 

PROCESS

 First round of concept sketches for the flagship beer: Chief Peak IPA.
Second round of concept development for Chief Peak IPA.
Chosen concept sketch for Chief Peak IPA.
Concepts for Dos Topas Lager
Concepts for Spectro Hazy IPA
 First round of concept sketches for the flagship beer: Chief Peak IPA. Second round of concept development for Chief Peak IPA. Chosen concept sketch for Chief Peak IPA. Concepts for Dos Topas Lager Concepts for Spectro Hazy IPA
 

Apparel applications:

 

Distribution truck design.

Roasty beers call for roasty color palettes.

Modular menu board design & signage.

Topa Topa beers now available in major markets.

 

cheers.

 

© Lauren Sexton 2023